One day a week cities and towns go Meatless Monday. That is, they encourage people to cook without meat that day. Just one day. That's not too hard now is it?
By doing this they get restaurants to make a meatless offering on Mondays (along with whatever they ususally serve) and they get grocery stores to promote meatless meal ingredients.
It's a good start and it opens people's minds without asking them to make a big commitment.
Read more about it.
/http://meatlessmonday.ca/
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